COACHBUILT WHISKY ANNOUNCES PARTNERSHIP WITH WILLIAMS RACING

Coachbuilt the whisky company co-founded by Jenson Button has announced a partnership with Williams Racing, which will see several limited-edition whiskies being released to pay tribute to Williams long history in Formula 1. 

The special releases will also pay tribute to Button’s long-standing relationship with Williams Racing, where he is currently the Williams Racing Brand Ambassador. 

As well as limited releases, Coachbuilt will also appear at events hosted by Williams and in the F1 paddock.

Button was delighted with the partnership, stating “we launched Coachbuilt in 2021 and, as with any business, you launch with plans and grand aspirations which you strive to achieve. To be partnering with Williams Racing as we celebrate only our third birthday is quite extraordinary and I couldn’t be prouder”.

This isn’t Coachbuilt’s first partnership, having teamed up with Rolls-Royce in 2023 to produce a limited run of 300 bottles.