Johnnie Walker Black Label is a rich, smooth blended Scotch Whisky made using only single malt and grain whiskies. It spends 12 years in a cask growing into a vibrant body of flavour. The results are deep layers of sweet fruit, spice, and vanilla – all wrapped in a cloak of smoke. Johnnie Walker Black Label is the perfect whisky for an everyday dram.
Setting out to push the boundaries of what Scotch Whisky could be, Johnnie Walker Master Blender Emma Walker and Japanese chef Kei Kobayashi have encapsulated the enigmatic taste of umami. Only one in 25,000 casks succeed in bringing this limited edition blend to life.
It is a celebration of where it all began back in 1820, taking you on a sensorial journey through the fragrant aisles of John Walker’s original grocery store. Rare and exceptional whiskies, including ghost stocks from the long-closed distilleries of Pittyvaich, Cambus and Port Ellen, have been explored to craft a whisky that reimagines the exotic flavours of the 1820s. All the whiskies in this limited edition have been aged for at least 28 years. The first sip opens the doors to reveal delicious layers of spice mingling with sweet honey and rich molasses inspired by the rows of tempting jars. Waves of sultanas, cocoa beans and herbal notes are carried on wisps of soft smoke leading you further down the aisles of John’s store with every sip.
Possibly the most famous whisky in the world, Johnie Walker have honed their craft into a precision process that respects the many elements shaping a Scotch Whisky’s final flavour and character, including the type of grains and yeast used, the shape of the still, and the length of time it’s matured in the cask.
Only one in 10,000 casks – including some from long-closed ‘ghost’ distilleries – are hand-selected to craft this exceptionally smooth whisky.
Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.
The villagers are out there with a vengeance to get that Frankenstein
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted:
This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of real content and data in designs will help, but there's no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.
No account yet?
Create an Account
