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Traveller Whiskey
For this first-of-its-kind collaboration from Buffalo Trace Distillery, Traveller brings together the collective artistry of 10X Grammy Award-Winning Artist Chris Stapleton and Buffalo Trace Distillery Master Distiller, Harlen Wheatley.
In pursuit of the finest possible whiskey, over 50 blends were sampled before making Blend No. 40 the chosen combination. Blend No. 40 is the carefully curated result of countless hours of testing & tasting and is exactly what you’d expect – a premium whiskey that speaks for itself.
Authentically crafted to be there whenever you find yourself in good company, Traveller Whiskey is Easy to Drink, Hard Not to Love.
Tasting Notes
Complex aromas of vanilla, aged fruit and buttery shortbread rounded off by caramel and a touch of oak. The palate has just a touch of sweetness, followed by spice, toasted nut and oak flavors, with a robust finish.
Online Sports Nutrition and Natural Dietetics.
Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.
The villagers are out there with a vengeance to get that Frankenstein
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted:
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- Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.
- Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.
- Websites in professional use templating systems.
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This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of real content and data in designs will help, but there's no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.





