SLIGHT SHIFT IN RARE WHISKY PRICES

Recent data shows a shift in the rare whisky market, indicating a 7% decrease in auction sales. These sales, valued at £27 million over the past 12 months show a slight change in demand for luxury items that are considered a stable investment in fluctuating markets.

Noble & Co’s analysis of around 8,500 transactions of premium single malt whiskies priced at £1,000 or more per bottle shows this decline. 

That being said, there was a 19% increase the year before in premium whisky prices.

This small drop shows the first significant change since 2012 and is despite an increase in the number of bottles sold by 10%, which topped 8,500 within the first 10 months of 2023.

Whilst prices have slightly softened, notable sales like the recent £2.1 million sale of a Macallan 1926 bottle stand out.

Noble & Co’s research with data firm Brainnwave also highlights the sensitivity of buyers to pricing and despite a 17% increase in volumes, prices in the broader premium whisky market remain stagnant.