SHINJU SPIRITS SECURES HISTORIC INVESTMENT FROM PRONGHORN

Shinju Spirits have been backed by Pronghorn, a standalone business venture embarking on a journey to cultivate the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry.

This marks the first investment in a Japanese whisky producer by the company. This partnership will see Pronghorn offering not only financial support, but also providing Shinju with essential tools, mentorship, and resources.

With Pronghorn’s help, Shinju will aim to boost production, refine their marketing strategy and expand their whisky range. 

Shinju Whisky which was created in 2019 becomes the 24th brand under Pronghorn’s diverse portfolio. 

Pronghorn was founded by Dia Simms, Erin J Hall, and Dan Sanborn. Backed by Diageo’s $200 million investment in 2021, Pronghorn is committed to fostering inclusivity and innovation in the sector.