SELF-COOLING CAN COULD REVOLUTIONISE THE RTD BEVERAGE INDUSTRY

The ready-to-drink (RTD) beverage category has seen huge growth over the last 5 years, with forecasts predicting it will reach a staggering US$40 billion across 10 key markets by 2027. This boom in the RTD sector highlights a growing demand for convenience, specifically for on-the-go drinks like alcoholic cocktails.

Recognising this trend, Delta H Innovations has introduced a potential game-changing product: the Cool>Can. This innovative self-cooling can is designed to chill drinks at the touch of a button. Delta H is positioning this breakthrough to attract major drink brands, providing them with an innovative edge in the competitive beverage market.

The Cool>Can was developed by James Vyse, founder of Delta H Innovations, who previously built The Cocktail Man, an RTD brand. After exiting that venture, Vyse shifted his focus to address a key consumer need: the desire for cold drinks at anytime. “Consumers aren’t just drinking at home anymore – they are very much drinking on the go,” Vyse explained. This insight led to the creation of the Cool>Can, which allows users to chill their drink in under two minutes. Once the can reaches the perfect temperature, a snowflake icon appears on the bottom, letting the consumer know their drink is ready.

A survey conducted by Delta H with 100 students at Nottingham Trent University revealed that 81% of respondents would opt for a self-cooling can over a regular one when drinking on the go. 

Delta H is exploring how to expand this technology beyond cans, with plans to integrate the self-cooling mechanism into other forms of drinks packaging such as pouches, cartons, and bottles. 

In line with ESG, the Cool>Can is also fully recyclable, and its cooling reactant can be safely disposed of. As RTDs continue to grow in popularity, innovations like the Cool>Can could play a crucial role in shaping the future of the beverage industry.