THE GLENDRONACH UNVEILS STUNNING NEW BOTTLE DESIGN

The world renowned Glendronach distillery have introduced an exciting new bottle and label design, along with a visual campaign.

Aiming to target a new generation of whisky enthusiasts, the brand’s updated look blends the Highland spirit with some Spanish flair, creating a unique sherry-infused look. This new look features redesigned packaging design that pushes a much more modern tone, showcasing The Glendronach’s continued commitment to quality.

In collaboration with Scottish photographer and director Rankin, the campaign focuses on Glendronach’s balance of heritage and innovation. It features Spanish and flamenco dancer Rocio Dusmet Orellana and also includes a bespoke pattern inspired by the brambles and rooks around the distillery.

The liquid that goes into Glendronach’s core collection will remain unchanged, continuing to mature in rare Pedro Ximénez and Oloroso casks from Spain. The 12, 15, and 18-year-old whiskies will debut in the new packaging soon. This will be followed by the release of the Master’s Anthology, featuring three new expressions, and an ultra-premium range with 21, 30, and 40-year-old editions later this year.